The Body Shop took to the runway Wednesday night to launch a new limited edition makeup collection in collaboration with the London College of Fashion.
The line, called Brush With Fashion, has graphic packaging featuring the LCF and The Body Shop names and was designed by LCF fashion illustration student Katarina Voloder. The Body Shop also worked with LCF alumna and makeup artist Nikki Palmer and students from the university’s makeup faculty to create the spring colors’ edgy looks. During the launch event, makeup was shown on models wearing pieces by LCF alumni William Tempest and design duo Jena.Theo.
“London is really a country that has fostered young talents, with the Young British Artists, and even in music,” said Ann Massal, international brand and innovation director for The Body Shop. “I was thinking, ‘Where [better] could I find the new makeup artists and fashion designers of tomorrow?’ ”
The collection ventures into bolder territory in color for The Body Shop, whose makeup has been known for its neutral tones in the past. One eye shadow palette, called Limited Collection for Eyes, is made up of tones of bright pink, silver and matte black, which will be sold alongside another eye palette that features browns and peaches.
Massal said the colors were partly inspired by Tempest’s fashion collections, whose vivid cocktail dress will feature in store visuals of the collection. “I think we want to show no matter what age you are, you can do what you want with The Body Shop products,” said Massal. “You can go bold, you can tone it down a bit, you can blend, you can mix, you can play — makeup is about having fun.”
The eye shadow palettes also contain miniature versions of The Body Shop’s synthetic hair brushes rather than foam applicators. Other products, such as the Hi-Shine Lip Treatment and Tailored Cheek Tint, have applicator brushes incorporated into the product.
There are six items in the collection, including an Illuminating Face Base, along with a mini brush kit and cosmetic bags. Prices range from 2 pounds, or about $3 at current exchange, for a nail file printed with the Brush With Fashion design, to 15 pounds, or $24, for the Limited Collection for Eyes palette.
The collection will launch internationally, starting with the U.K., on Feb. 14. A U.S. launch is slated for spring.
Massal said innovation in makeup is part of The Body Shop’s heritage. The company was one of the first to sign a makeup artist, Barbara Daly, who did Princess Diana’s wedding makeup. The company was also one of the first to launch a lip and cheek stain and a dark circle concealer, Lightening Touch.
“We wanted to go back to fostering young blood and what’s coming next,” said Massal.