By  on September 14, 2007

Foundation is plagued with a somewhat diva-esque image—it’s simultaneously one of the most important and difficult products to wear. The right one creates that coveted glow, while the wrong one seems to highlight every flaw. Three new options aim to propel this staple into the “most improved” spot by making it easy to customize your color. Both Tricia Sawyer Full Potential Foundation and Lola Oil-Free Crème Foundation Duo provide two complementary hues in one compact, designed to be blended together for the perfect shade. “So many elements can affect skin coloring, including hormones, stress, harsh weather, rosacea, melasma and the sun,” says Sawyer. “No one shade can match the skin perfectly—­this has warm and cool colors that work together.” She suggests using the lighter shade to attract light around the eyes and mouth and under the brow bone, and applying the darker shade where the sun would hit (along the apples of the cheeks, the temples and bridge of the nose) and finishing by blending the two shades along the jawline to eliminate the dreaded line of demarcation between the face and neck. Meanwhile, Givenchy Prisme Foundation Shaping Powder Makeup contains a quad of finely milled colors that contour, enhance and eliminate shine all at once. Givenchy national makeup artist Marcus Monson says this focus on personalization can eliminate the extra steps many women take to find that ideal shade. “It’s several products in one, so your makeup routine becomes simplified.”Givenchy Prisme Foundation Shaping Powder Makeup, $43, Saks,; Tricia Sawyer Full Potential Foundation, $36, 800-345-1515,; Lola Oil-Free Crème Foundation Duo, $35, select Sephora & Ulta

To continue reading this article...

load comments
blog comments powered by Disqus