Tom Ford, who launched his first round of Lips & Boys, lipsticks named for the men he’s known in November 2014, is back this year for another round with more guys included.

Of course, some boys are cooler than others. One of the most popular guys this year is Drake, a metallic violet-burgundy shade named for the rapper. The nod to Drake sold out in minutes not only online at tomfordbeauty.com and Net-a-porter’s U.S. Web site, but also at Ford’s freestanding boutiques on Madison Avenue in New York and on Oak Street in Chicago.

Have to have that guy? The $35 shade is already listed on eBay for as much as $118. A set of all 50 of the 2015 shades is listed for $2,387.95 on eBay as well.

Ford went into the color cosmetics category in April 2010 with the launch of the Private Blend Lip Color Collection. A strong-selling collection out of the gate, that first lip offering provided the foundation for what has become a thriving color business. Lips continue to be a major driver for the brand’s beauty business, which is organized into three lines: color cosmetics and two fragrance collections, the upscale and artisanal Private Blend offering and the more commercial Signature fragrances for women and men. About 30 percent of Ford’s beauty brand is done in color cosmetics, with a hefty chunk of that done in lips.

While Ford knows the girls most likely will be wearing the boys — in lipstick terms, anyway — he told WWD last year that he’s always loved the juxtaposition of masculine and feminine. “Obviously I’m not expecting a lot of men to wear the lipsticks, but I liked the concept,” he said. “I love seeing a woman in a man’s suit. Why not have a lipstick named after a man? I could be perverse — and if I were still drinking a lot I’d be perverse, but I’m now a little more tame — but I’m not going to go there.”

 

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