WWD.com/beauty-industry-news/color-cosmetics/the-new-neutrals-1503120/

From day into night, in textures matte or iridescent, taupe takes center stage.

Victoria’s Secret Very Sexy Mosaic Eye Shadow in Ménage

($18; Victoria’s Secret, victoriassecret.com)

Shu Uemura Cream Eye Shadow in Kaihaku
($25; Barneys, Shu Uemura, Takashimaya)

Dior Diorissime Palette
($55; Dior counters)

Estee Lauder Signature Silky Eyeshadow Duo in Pink Dusk
($25; Lauder counters)

Bobbi Brown Stonewashed Nudes Palette
($50; Bobbi Brown counters)

Smashbox Eye Shadow Trio in Indulgence
($28; Bloomingdale’s, Nordstrom, Sephora)

Paul & Joe BEAUTE Facecolor Powder in 054
($18; Anthropologie, Bergdorf Goodman)

Benefit Silky Matte Powder Eye Shadow in Low Profile, Guess Again
($18; Macy’s, Sephora, benefitcosmetics.com)

Urban Decay Matte Eyeshadow in Revolver
($16; Sephora, Ulta, urbandecay.com)

Clinique Colour Surge Eye Shadow Trio in Totally Neutral
($21.50; Clinique counters)

Four steps to the perfect smoky eye from Shu Uemura creative director Gina Brooks.

A: Apply grey shadow to the entire lid.
B: Line your rims with navy eyeliner.
C: Sweep black shadow from lashline up to crease.
D: Blend navy shadow into the crease and under the brow, smudging carefully until there is a gradation of color.