By  on March 26, 2010

Tom Ford is giving the beauty business some lip — with Private Blend Lip Color, a new color collection, which is launching in April in Europe and on June 1 in the U.S.

The line includes 12 stockkeeping units — each priced $45 and each intended to serve as a bold punctuation to a woman’s look. As Ford insists, there is “no more dramatic accessory than a perfect lip.” He said he believes a strong lip has the power to “define a woman’s whole look.”

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