RIDGEWOOD, N.J. — Town & Country Apothecary’s senior vice president and marketing director Diana Ross isn’t one to just sit around and wait for business to improve.
The vibrant Ross has helped build Town & Country, an independent drugstore retailer here, into a beauty emporium. But, as is the case with other retailers, the economy has taken a bite out of business, and Ross has launched several programs to keep shoppers coming to her door. Many of her initiatives have Ross thinking locally about her community and how she can link her store’s services to charitable events. “In this economy, the consumer feels less guilty when purchasing for herself, while participating with a good cause,” she said.
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