By  on July 15, 2011

Townley aims to win with Victorious, a collection of beauty products based on Nickelodeon’s hit show starring Victoria Justice, who many call the new youth “It” girl.

Victorious could be the next hot property following in the footsteps of Hannah Montana. Wal-Mart will be first out of the gate with Victorious merchandise for back-to-school. This move is reminiscent of Wal-Mart’s success with Hannah Montana merchandise with in-store boutiques during b-t-s and holiday in 2009 and 2010. In addition to other traditional licensed merchandise including clothing, jewelry, lunch kits, toys and electronics, Townley will provide four gift sets, including the company’s first foray into bath and body products. According to Nickelodeon, there are more than 250 Victorious-themed products slated for b-t-s at Wal-Mart.

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