By  on November 13, 2009

A decade ago, Lyn Kirby boldly wrote prestige cosmetics into her business plan for the mass market emporium, Ulta Salon, Cosmetics & Fragrance Inc.

At the time, the incoming president and chief executive officer was so certain she’d be able to attract the department store elite that in 2000, she began building Ulta stores bigger to accommodate them.

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