By  on July 30, 2010

Among the brands acquired by Fusion Brands Inc. is Ultraflesh, which will make its debut Oct. 1 in Sephora with a mascara dubbed Panthera, a name apparently meant to conjure images of lashes as black as the fur of a jungle cat. To complete the image, the end of the mascara tube has been shaped to resemble the head of a panther.

The mascara was conceived as “a holy grail product” by Nicole Ostoya, chief executive officer of Studio USA LLC, and Robin Coe-Hutshing, founder of Studio BeautyMix at Fred Segal, and is meant to be the precursor to the March 1 launch of the full Ultraflesh collection as a freestanding brand. It will consist of six to nine new products. An international rollout is being contemplated for fall 2011.

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