Among the brands acquired by Fusion Brands Inc. is Ultraflesh, which will make its debut Oct. 1 in Sephora with a mascara dubbed Panthera, a name apparently meant to conjure images of lashes as black as the fur of a jungle cat. To complete the image, the end of the mascara tube has been shaped to resemble the head of a panther.
The mascara was conceived as “a holy grail product” by Nicole Ostoya, chief executive officer of Studio USA LLC, and Robin Coe-Hutshing, founder of Studio BeautyMix at Fred Segal, and is meant to be the precursor to the March 1 launch of the full Ultraflesh collection as a freestanding brand. It will consist of six to nine new products. An international rollout is being contemplated for fall 2011.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)