These are the final days of television pancake faces. To be exact, D-Day for the layer-upon-layer look that imparts news anchors with a serious pallor is Feb. 17, 2009. That’s when stations will be required by law to go digital and the analog programming that entered living rooms for decades becomes a dinosaur in the dawning high-definition era of sharper broadcasts for all.
TV makeup artists haven’t experienced a similar job-altering event since the switch from black-and-white to color in the Fifties. The change comes with its share of trepidation. “People are very scared of it,” says James Vincent, director of artistry of The Powder Group. “The HD camera picks up exactly what we see with the naked eye.” Pigments are brighter, blemishes stand out, excessive shine comes across as sweat and wrinkles can appear wrinklier. “There is no room for mistakes,” says Kristina Duff, a makeup artist who has handled CNN talent.
Behind the scenes, makeup kits are being thoroughly reexamined. Sheila McKenna, who helped develop the HD-friendly line Kett Cosmetics, instructs makeup artists to home in on ingredients and shades. Muted colors are better than bright, and reflective cosmetics compounds such as mica are taking a backseat. Overly shiny lip glosses ooze unattractively onscreen, frosty eye shadows gleam intensely and deep cheek tints or bronzers overpower. To anchors painting their own faces, she cautions, “Throw out red lipstick.”
For foundations, the HD rule of thumb is if you can see it, there’s too much. Precise blending helps “everything look perfect,” says Chanty La Grana, a makeup artist on “Entertainment Tonight,” which is going fully HD in the fall. Make Up For Ever and Cargo have both released highly blendable HD foundations, but many artists are turning to airbrush techniques to provide complete, noncakey coverage. Temptu, Iwata, Kett and Dinair are among the brands popular with TV makeup artists.
HD tricks aren’t likely to stick to only the airwaves for long. Airbrush companies are figuring out how to capitalize on their rising visibility and follow in the footsteps of Max Factor, which expanded its professional and consumer appeal by deftly adapting to the switch from black-and-white to color. Although the current selection of professional airbrush products is mostly too technical and too pricy—compressors can cost hundreds of dollars— more brands are set to sell consumer airbrush wares as early as next year. Says Laura Morgan-Glass, an Iwata sales manager, “They are really starting to go mainstream due to the high-def format.”
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)