By  on August 10, 2012

Urban Decay is finding added value in, well, getting Naked. After its blockbuster Naked palette — which bowed in July 2010 — the brand is expanding the franchise’s reach to foundation and other items.

“We are tapping into the success of our Naked palettes to create a Naked franchise that focuses on color, as well as a new line called Naked Skin, which is focused on complexion,” Urban Decay’s creative director, Wende Zomnir, told WWD. “Part one launches this fall with an offering in the Naked Skin range: Naked Skin Weightless Ultra Definition Liquid Makeup. It’s oil-free and paraben-free, feels weightless, contains skin nutrients and optical blurring pigments, and results in an airbrushed yet transparent look to the skin. There’s even a specially designed brush to get the most beautiful effect.”

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