About a 10-minute drive from its headquarters in Newport Beach, Calif., L’Oréal-owned Urban Decay is making its first move into retail with a store opening by early November at the Fashion Island shopping center.
The 1,000-square-foot store will have six makeup stations, a custom foyer, a digital video wall, wood flooring, a bathroom wallpapered in pictures of Urban Decay’s employees’ dogs and a 100-inch chandelier inspired by sconces festooned with hanging chains that the brand has in its displays at Macy’s. Although the merchandise will be similar to what’s available at Urban Decay’s wholesale partners, including Sephora, Ulta and Macy’s, the brand will also experiment with new items; dip into more shades in its eye shadow and complexion ranges, and mix in lifestyle products such as T-shirts, mugs, headphones and bags at the store.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)