With the encouragement of its new ownership, Urban Decay has brought on board a chief financial officer, geared up for aggressive international expansion and positioned itself to build its complexion products business.
Larry Thompson, formerly cfo and executive vice president of Pert Plus owner Innovative Brands and controller at The Dial Corp., has joined the Newport Beach, Calif.-based cosmetics brand in the cfo role. The hire is the first major executive move since private equity firm Castanea Partners purchased a controlling stake in Urban Decay, previously owned by the duty free operator Falic Group. The purchase took place earlier this year for an undisclosed amount.
“Our business has grown to the level where we need someone with that extra level of experience,” said Wende Zomnir, Urban Decay’s creative director and co-founder. Speaking of Castanea and Thompson, Urban Decay general manager Tim Warner, added, “The reason they bought our business is they loved our business model, so they want to support it.”
Urban Decay is carried in 952 doors globally, and Sephora, Ulta and Macy’s are its largest retailers in the U.S. Domestically, Warner projected around 40 percent growth this year and said the brand is notching growth of around “18 percent [on a] comp basis.” He forecast international growth to be 25 to 35 percent this year.
Warner estimated international revenues constitute about 20 percent of Urban Decay’s business, largely coming from the U.K. However, he foresees Urban Decay’s global business contributing some 50 percent of the total in 2013 or 2014. The brand is launching next year at Sephora in Spain, Italy, China and Southeast Asian countries.
Both at home and abroad, Urban Decay, known for its vibrant shadows and pencils in the brand-leading eye category, has been trying to establish its franchise of complexion and primer products, which Warner said constitute “in excess of 20 percent of our business.” Next year, Urban Decay will introduce a powder called Razor Sharp described by Zomnir as “super high tech” and tinted moisturizer to beef up its complexion range.
“We are seeing at the full-service [Macy’s] counters how much we can do with complexion. It is about educating consumers that we are not an eye-focused line,” said Zomnir. “It doesn’t mean we are abandoning eye. Hopefully, with the strategy of balancing out the mix, we are going to continue to see growth across the categories.”
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews