Vera Wang is making the move into cosmetics at the mass level.
Kohl’s Corp., which renewed its long-term license to manufacture and market Simply Vera Vera Wang merchandise, plans to expand the brand into cosmetics by spring 2012. The branded cosmetics line will include makeup and color, skin care, bath and body products and beauty accessories, available exclusively at Kohl’s stores nationwide and kohls.com.
“As part of my incredible partnership with Kohl’s, I will now be able to offer women all over America my own personal regimen for skin care and makeup,” said Wang. “It is an easy, light, modern and effortless approach to beauty and creativity. Like fashion, makeup is also transformational. I love the artistry of makeup to accentuate, enhance or create a mood for any time of day or occasion.”
First licensed to Kohl’s in 2006, the Simply Vera Vera Wang lifestyle collection includes all women’s apparel, intimates and sleepwear, handbags, leather accessories, jewelry, footwear, bedding and bath. Kohl’s private brands, which accounted for 48 percent of sales in the third quarter of 2010, have become an increasingly important part of the store’s strategy. According to Kohl’s, since its launch in 2007, Simply Vera Vera Wang has consistently been a strong performer and is the leading exclusive brand in its women’s contemporary category.
Wang hasn’t entered the cosmetics business at the department store level yet. However, she has been very successful with her fragrances, having launched a global portfolio of scents in 2002 for department store distribution. Her fragrances include her Vera Wang Signature fragrance, as well as Vera Wang Princess, which has had several spin-offs such as Rock Princess and Flower Princess. As reported, “Gossip Girl” star Leighton Meester has signed on as the face of Vera Wang’s next fragrance, which hits stores next summer. An ad campaign, photographed by Carter Smith in Manhattan, will break in fashion, beauty and lifestyle magazines to coincide with the launch.
Wang, whose licenses range from china, crystal and eyewear, to mattresses and luggage, is getting ready to unfurl her inaugural wedding gown collection for David’s Bridal, called White by Vera Wang, which will launch at retail next spring.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)