Victoria Beckham is expected to unveil all the details shortly about her anticipated color cosmetics collaboration with Estée Lauder.
The collection is set to debut in September, and will be sold in select retailers, including Victoria Beckham Dover Street, Bergdorf Goodman, Selfridges, Neiman Marcus, Saks Fifth Avenue and Nordstrom, plus the retailers’ web sites.
The Spice-Girl-turned-critically acclaimed designer has tinkered in the beauty arena before, launching a collaboration with Nails Inc. on a limited-edition nail polish set last February. She alluded then to her interest in the category, telling WWD: “I have a strong eye and a strong opinion. So when the time is right, I would love to do [more] beauty [projects in the future].”
“The whole process has been both inspiring and eye-opening — from going back and revisiting the Estée Lauder archives through to working on the product with the Estée team, this feels like the perfect makeup partnership for me and my brand,” Beckham said when the project was first revealed, in April. “I had long admired Estée Lauder the woman and the powerful brand that she created, so I am excited to offer both of our customers this makeup range and play a small part in her vision for women.”
Jane Hertzmark Hudis, group president for Estée Lauder, said, “Victoria is an entrepreneur in the true spirit of our founder, Estée Lauder, with a real understanding of what women want, and a commitment to making women look and feel their most beautiful. Victoria has a passion for beauty and we are delighted to welcome her into our brand.”
Lauder has been actively delving into new cosmetics territories. In March, the brand rolled out the Estée Edit, a line of color cosmetics and skin-care products aimed at Millennial consumers, with Kendall Jenner and beauty blogger Irene Kim as the faces. Lauder reported a 7 percent year-over-year gain in makeup for its latest fiscal quarter, with $1.61 billion in sales.
Other celebrities are also hopping on the makeup train. Rihanna is partnering with LVMH Möet Hennesy Louis Vuitton’s Kendo unit to create a color cosmetics line, while Katy Perry has teamed up with CoverGirl.