Violent Lips is giving lip service — literally — to the temporary tattoo beauty trend set in motion by Chanel and Temptu.
The idea for Violent Lips, started by music manager Jeff Haddad and his partner Lori Magnier, arose after Haddad’s nine-year-old daughter scored multiple compliments from decorating her mouth with Chanel temporary tattoos. If only Haddad could make removable tattoos specifically for lips, he thought, he’d have a hit on his hands. “We’ve been paying makeup artists to do this to our artists on shoots, and nobody has made it,” said Haddad, who has worked with The Pussycat Dolls.
After an initial investment of $188,000 and some eight months of development, Haddad said he arrived at a patented process to produce impermanent lip tattoos that have been approved by the U.S. Food and Drug Administration. Violent Lips’ temporary tattoos come in three-packs for $14.95 and are applied in a four-step process. They last four to eight hours — to endure a raging “night out,” Magnier suggested — and can be removed with mineral or baby oil.
Decidedly not for beauty introverts, Violent Lips premiered last month with a lounge inside the Las Vegas nightclub Gallery. The brand has doled out hundreds of temporary tattoos daily to club goers in 12 designs, including prints in polka dots, zebra stripes and cheetah spots, and colors from red to rainbow. Four glitter varieties will follow, and 18 more designs will make their debuts after that. Violent Lips can also be customized, and candy store Sugar Factory has signed on for 10 sweets-inspired removable lip tattoos.
Haddad estimated Violent Lips would sell 1 million units by the end of this year. The brand will extend beyond lips into eyelids next; there are 10 eyelid designs scheduled to launch in around six weeks. Describing Violent Lips as “Minx for the lips,” Haddad said the brand will enter spas and nail salons, but has plans for wider retail distribution as well. He mentioned that Macy’s and Sephora are on his retail wish list.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty