By  on May 7, 2010


Maggie and Annie Ford Danielson have beauty in their blood. Daughters of Benefit’s co-founder Jean Ford and nieces of co-founder Jane Ford, the girls grew up immersed in the business, watching as some of the brand’s first products—now bestsellers—were born in their own kitchen. Now leading Benefit’s next generation charge into the future, the duo is helping inject a younger sensibility into the brand, using inspirations from their native San Francisco. “There’s a focus on a fresh face and a healthy, outdoor lifestyle here,” says Maggie. “There’s a freedom to be who you are.” In July, Benefit will introduce two palettes created by the sisters, one of which showcases Maggie’s affinity for the eclectic, the other, Annie’s classic taste. “We’re drawn to things that have a story behind them,” says Annie, who prefers consignment shops to department stores. Here, they hit their hometown to track trends and talk nature, neighborhoods and one-of-a-kind finds.

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