Sleek Makeup is rolling out to select Walgreens doors.
One month after Walgreens Boots Alliance introduced Sleek Makeup to the U.S. with a launch at Ulta Beauty, the trendy brand is moving into 150 Walgreens doors and walgreens.com.For Walgreens, Sleek adds another logo the chain can add to its merchandise mix to distinguish it from other mass contenders.“Customers want to shop the most sought-after brands. The addition of Sleek Makeup to our cosmetic offering is just another example of how we continue to deliver on our promise to differentiate and elevate the beauty experience at Walgreens,” said Lauren Brindley, group vice president and general merchandise manager, Walgreens. She promised the chain will continue to add new brands and burnish the environment to build beauty sales.While WBA executives declined to provide a first-year sales projection, industry sources speculate that the limited launch could yield between $5 million to $8 million in retail sales with the potential to achieve 10 times that prediction as it hits larger distribution.In the past few months, Walgreens has brushed up its beauty presentation, adding more trained consultants and WBA brands such as Soap & Glory, Botanics and the cornerstone of its efforts, No. 7. The success of the upgraded beauty program encouraged Walgreens to extend the footprint to an additional 1,000 U.S. doors by the end of 2017. As of now, more than 2,000 stores have received the facelift. Walgreens executives said the company’s own brands make up 15 percent of beauty sales.Sleek Makeup, which was acquired by WBA in 2015, has the potential to nudge that total even higher. It has a good track record based on the fact it has quickly become one of the fastest growing brands in the U.K., according to Lyle Tick, managing director at Walgreens Boots Alliance-Boots Retail USA.Sleek Makeup was created by Dennis Tharratt, a beauty wholesaler operating in East London. He identified a lack of products suited for some of his consumers — especially those of Afro-Caribbean heritage. His response was Sleek Makeup, which was introduced in 1995 and picked up by Boots in 2006 and then purchased by WBA. While Sleek Makeup started as a brand for women of color, it evolved into catering to all skin tones. The brand has become associated with bold color performance at an affordable price. Prices range from $5.99 to $15.99.The brand’s full line, including best-selling products like the Solstice Highlighting Palette, Cream Contour Kit and Major Matte Lip Cream, will be in the Walgreens assortment.Sleek was an early pioneer of the contouring trend with the launch of Contour Kit in 2009, and was one of the first beauty brands to introduce the matte lip look with its Major Matte lipstick in 2012, according to Walgreens.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)