NEW YORK — Wander Beauty has gone from launching a single product on QVC to global beauty brand in just two years.In the summer, the range will enter a handful of Sephora doors and online throughout Australia, New Zealand, Hong Kong, Singapore, Thailand and the Philippines, according to Divya Gugnani, cofounder and chief executive officer of Wander Beauty. Additionally, the brand has raised a Series A round of funding, which closed last month.She was unable to comment on financials, but an industry source estimated the round — led by DGNL Ventures, Pritzker Group and Maveron — to be around $4 million. The brand raised less than $1 million in angel investments in January 2015 prior to its launch, making this round the first institutional capital Wander has raised. Retail sales for the second full year in business are said to be on track to hit $15 million, more than twice the approximately $7 million in sales Wander did in 2016.Gugnani, who started the company with former Victoria's Secret model Lindsay Ellingson, created Wander to streamline women's beauty routines, she said. Built on globally inspired, "multitasking makeup essentials," all 17 items in the line contain either two products in one or a formula intended for multiple use cases. For instance, the $42 On-the-Glow Blush & Highlighter Duo Stick is a dual ended stick that has cream blush on one side and a highlighter on the other. It's also the first product Gugnani and Ellingson created, which had a simultaneously launch on QVC and Wander's e-commerce site at wanderbeauty.com in April 2015.Other products include a Dualist Matte and Illuminating Concealer, $29, that has a matte formula on one side and a liquid formula with illuminating pigments on the other. A Rise and Prime Balm and Primer Duo, $39, has a hydrating balm and a mattifying primer on each side and a Wanderout Dual Lipstick, $30, is a moisture-rich matte lipstick and a lip treatment in one."People always ask us why we didn't just launch a product on our Web site. For us that was never our strategy," Gugnani explained. "We were going to innovate and created On the Glow as our first product…the rest was a way to test that and really get a response, so we launched that with a retail partner so we could sell thousands of units and get instant customer feedback."This is Gugnani's fourth company. Her last venture before starting Wander — Send the Trend — was reportedly acquired by QVC for several hundred million dollars in 2012. Following the acquisition, Gugnani worked at QVC for two-and-a-half-years as the vice president of digital innovation before starting an investment fund of her own, Concept to Co and Wander."You're scaling your brand so much faster because you're scaling your brand awareness at a profit. If we sell all those units — we did it at a profit. Maybe it wasn't the same thing as selling direct to consumer, but the reality is that you're making a profit and getting product in the hands of thousands of consumers," Gugnani continued, adding that QVC was able to amplify the brand in a way that an e-commerce site would never had been able to.If Wander had started as strictly direct-to-consumer and sold only via its own site, Gugnani said she would have had to raise millions of dollars before the company even launched and pay for the acquisition.This year, Wander will see about 30 percent of sales coming from each QVC, wanderbeauty.com and Sephora, where the brand has a presence in 350 doors in the U.S. and Canada. The remaining 10 percent comes from Net-a-porter, Anthropologie and a few other outlets."When you invest in the company you have to love the founder and their ability to drive a brand," said Desiree Gruber, cofounder of DGNL Ventures. "She [Gugnani] has an incredible history and track record of success. She has been inside QVC for years — she has the lay of the land, she has access and understanding and has seen other brands do it." DGNL has invested in beauty brands such as Living Proof, Ipsy and Frédéric Fekkai's new natural beauty line, Bastide.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews