By  on December 6, 2010

NEW YORK — Wet ‘n’ Wild is amplifying its roar in the value cosmetics arena with new products, expanded doors and upgraded marketing efforts.

These moves come on the heels of Markwins Beauty Products Inc.’s efforts to focus on the cosmetics brand. As part of that initiative, Markwins has sold off minority-positioned brands, such as Tropez and Soho.

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