With the first bloom of spring comes the impulse to give cheeks an attractive flush. Here, bestsellers from around the globe.
This story first appeared in the May 11, 2012 issue of WWD. Subscribe Today.
New York, United States
MAYBELLINE FIT ME BLUSH IN MEDIUM PINK ($6.49)
“Maybelline New York is the number- one brand in color cosmetics at Duane Reade, and Fit Me Blush has a superior formula that fits the New York style.”
—Cathy Furtado, category manager
SAKS FIFTH AVENUE
NARS ORGASM ($28)
“Our customers love this shade as it looks great on all skin tones and can be worn year-round, including in the summer with a tan. Nars has a full collection of products available in Orgasm— blush, illuminator, The Multiple, offering customers so many ways to wear this bestseller.”
—Kate Oldham, vice president, general merchandise manager, cosmetics
West Hollywood, United States
JULIE HEWETT PEACHIE CHEEKIE CHEEK & LIP SHINE ($24)
“Gently patted to the apples of the cheek, this adds the right amount of that perfect ‘peachie’ color to create a smooth, dewy, healthy glow that every girl wants. It can also be applied to your lips, so it’s a two-in-one! It can come in either the pan or pot.”
—Emma Willis, director of artistry
SELFRIDGES EXCHANGE SQUARE
SUQQU NUANCING CHEEKS IN EX01 (38 POUNDS OR $60 AT CURRENTEXCHANGE)
“Suqquis such a strong brand in Selfridges’ Beauty Hall, and specifically in Manchester Exchange, because of its loyal customer base and its exclusivity. It’s a brand that really listens [to] and understand its customers.”
—Jayne Demuro, head of beauty
LANCÔME BLUSH SUBTIL (37.50 EUROS OR $49.50) AND CHANEL BLUSH HORIZON (54 EUROS OR $71)
“Lancôme’s blush allows for transparency, seduction and iridescence and gives the pleasure of a dash of soft, light makeup for a natural or sophisticated result.
The Chanel blush is a limited edition product and the other top seller of the last three months. It gives a luminous effect, but without glitter, with a mix of peach tones that make the color more natural.”
—Simone Destefanis, head of beauty