By  on October 29, 2010

NEW YORK — Rimmel is keeping its hip British image — but adding an American accent.Zooey Deschanel, who was tapped by Coty Inc.’s Rimmel in March as a brand ambassador, was on hand Tuesday at the Gramercy Park Hotel to reveal several items slated to hit shelves early in 2011.

Deschanel, whose piercing blue eyes punctuate the current print ad for Rimmel’s Lash Accelerator, is slated to appear in ads for the Match Perfection Foundation and Glam’ Eyes Shadows. Print ads will begin in the U.S. in March and TV ads will follow shortly after.“We wanted to add an American voice,” said Rick Goldberg, vice president of marketing for Rimmel London. “We have an American beauty with London confidence.”

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