Parfums Kenzo Taps Louise Bourgoin

The French actress is to front its new women’s fragrance.

NEW NAME: French actress Louise Bourgoin has been named a face of Parfums Kenzo, the LVMH Moët Hennessy Louis Vuitton-owned brand said Tuesday.

She will appear in the campaign for a new Kenzo women’s scent. The ads are to be lensed by Patrick Guedj, creative director of Parfums Kenzo.

Bourgoin has appeared in films including “The Girl from Monaco,” directed by Anne Fontaine; “The Extraordinary Adventures of Adèle Blanc-Sec” by Luc Besson; “Black Heaven” by Gilles Marchand, and more recently “The Love Punch” by Joel Hopkins.

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