HBC sees Burstell engaged in bringing innovative concepts to all of its divisions.
A product and marketing executive at Yves Saint Laurent, he will take over Isabelle Guichot's role.
The company reported stable net sales Tuesday, at $16.5 billion.
The firm’s sales were pushed upward by numbers from Coach, Abercrombie & Fitch and Hollister.
October’s Golden Week holiday showed improvement, though.