Beauty Beat: Selective Beauty Sales Rise…

Selective Beauty, the Paris-based beauty manufacturer and distributor, announced that 2007 sales were up 24 percent year-on-year, to 188 million euros, or...

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PARIS — Selective Beauty, the Paris-based beauty manufacturer and distributor, announced that 2007 sales were up 24 percent year-on-year, to 188 million euros, or $258 million at average exchange.

This story first appeared in the February 25, 2008 issue of WWD.  Subscribe Today.

That showing represents the company’s seventh consecutive year of double-digit growth, the firm stated Friday.

The company, which holds worldwide fragrance or beauty licenses for brands including Agent Provocateur, Jimmy Choo and Benetton, said it is targeting a similar performance for 2008.

Upcoming product launches include signature women’s and men’s scents for Iceberg, which, as reported, will bow in March and July, respectively, as well as a Trussardi fragrance, which will hit stores in April.

Selective Beauty, which signed an 11-year licensing deal with John Galliano last year, will introduce the designer’s debut fragrance in the fall. The beauty firm is rolling out MaxMara Le Parfum, a women’s scent, internationally.

— Ellen Groves

Urban Decay Taps Cory Kennedy

LOS ANGELES — Urban Decay has named a known commodity, style blogger Cory Kennedy, for its spring marketing campaign.

Four images featuring Kennedy, who rose to fame as Los Angeles party photographer Mark “The Cobrasnake” Hunter’s paramour and muse, are hitting Urban Decay displays at Sephora and Macy’s doors this month. The shots also are featured on the Newport Beach, Calif.-based brand’s Web site.

Lensman Gyslain Yarhi shot the campaign and makeup artist Robin Schoen handled the beauty looks, which are centered on Urban Decay’s vivid, loose pigment eye shadows.

“She [is] pushing the edge of culture, fashion and design, and we are trying to do that with our brand, as well,” Wende Zomnir, Urban Decay’s co-founder and executive creative director, said of Kennedy, who she initially considered for Urban Decay after spotting her on Nylon magazine’s September cover.

Urban Decay, which is owned by Falic Group, has opted against choosing a face for the brand for more than a single season, a strategy that Zomnir indicated would likely continue. “We always try to rotate our models,” she said. “Our customer is so multicultural and multifaceted and different. It is important for us to show different aspects.”


Urban Decay’s debut collection of loose pigment eye shadows ($20 each) recently entered stores and consists of 12 shades, including three used in the photos with Kennedy: a hot pink called Asphyxia, a turquoise called Shattered and a green called Graffiti.

“Cory Kennedy — that mention draws some people in, but the most important thing is they look and go, ‘Wow, that eye shadow is amazing,'” said Zomnir.

— Rachel Brown

Daniela Steiner to Open Own Spas

PARIS — After operating in hotel spas for 20 years, aesthetician Daniela Steiner is setting up her own spas for her eponymous treatment brand.

Maison Daniela Steiner, a freestanding spa concept, is slated to be opened in Moscow in 2009, and the company is eyeing London for a second location.

“I want to build in the most famous cities,” said Steiner. “I will do my best to have as many spas as I can.”

Her company, Steiner Cosmetics, generated an estimated 5 million euros, or $7.4 million at current exchange, in 2007, according to industry sources.

Steiner’s 12-unit treatment line was expanded last month to include Winter Flowers, a hair and skin care collection comprising shower gels for body and hair, conditioner, body lotion, soap and bath oil. Additional facial care products and anticellulite items are in the pipeline, too. Steiner also plans to expand her brand’s reach by introducing cashmere loungewear in 2009.

Steiner, who opened her first Care Suite Daniela Steiner spa with her sister Ulrike in 1989, aims to create a global luxury brand, starting with her spas. She noted the locations will be spacious with treatments offered in suites of two to three rooms.

The brand already has a high-end positioning in luxury locales around the world, including the Ritz hotel’s spa in Paris, where Steiner took over as the beauty brand in residence from La Prairie in July. Steiner and the Ritz have also partnered to offer a beauty butler service, where guests can remain in their rooms and have any treatment that is offered at the spa.



“We can offer body massages, facials, manicures and pedicures in a setting with candles and music, so the client has the same feeling as in a spa,” Steiner said.

Steiner created 10 new treatments exclusively for the Ritz, including the Ritz Beauty Secret, which begins with a deep almond-stone massage followed by an allover lavender body mask. The 150-minute treatment costs 300 euros, or $444.65.

— E.G.


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