WWD.com/beauty-industry-news/financial/beiersdorf-2013-sales-gain-17-7365560/
government-trade
government-trade

Beiersdorf 2013 Sales Gain 1.7%

The company confirmed its profit target for the year.

PARIS — Beiersdorf AG said its 2013 group sales gained 1.7 percent, spurred by all business segments.

The Hamburg, Germany-based maker of Nivea, La Prairie and Eucerin reported revenues reached 6.14 billion euros, or $8.16 billion, in preliminary, unaudited figures for the 12 months.

On an organic basis, Beiersdorf’s sales advanced 7.2 percent. The company said the difference between the nominal and organic growth was due to the dollar’s strength over 2013.

Dollar figures are converted from the euro at average exchange for the period to which they refer.

Beiersdorf’s consumer products division posted sales of 5.1 billion euros, or $6.78 billion, a 1.1 percent uptick driven by core brands Nivea, Eucerin and La Prairie. Organic revenues for the branch grew 7 percent.

Sales at Beiersdorf’s Tesa adhesive division advanced 4.6 percent to 1.04 billion euros, or $1.38 billion. At constant group structure and exchange rates, its revenues were up 4.6 percent.

Stefan F. Heidenreich, Beiersdorf chief executive officer, called 2013 “an important and successful year for our group. In 2012 we developed and launched our Blue Agenda setting out the course for the next phase of Beiersdorf’s strategic development. Now during 2013 we have seen the first results of its implementation. The excellent growth dynamic achieved in 2013 across all areas of the group shows that this course is the right one.”

The company confirmed its consolidated EBIT margin guidance of around 13 percent for 2013.

Beiersdorf is to release its final 2013 figures on March 4.

The company also said it has extended Heidenreich’s contract for another five years, through Dec. 31, 2019.