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Beiersdorf Full-Year Sales Rise 7.2%

The German company’s consumer division’s revenues grew 7.5 percent.

BERLIN — Beiersdorf AG’s 2012 sales rose 7.2 percent to 6.04 billion euros, or $7.77 billion, according to the company’s preliminary figures.

Organic revenues at the Hamburg-based maker of brands such as Nivea, Eucerin and La Prairie increased 4.7 percent.

All dollar figures are calculated at average exchange for the 12-month period. 

Sales at the company’s consumer division sales gained 7.5 percent to 5.05 billion euros, or $6.49 billion. In organic terms, revenues were up 4.9 percent.

The division reported slight growth in Europe, with sales of Nivea flat on-year in Germany and down in the rest of Western Europe. A boost came from a strong performance in Eastern Europe, particularly Russia and Poland.


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Consumer division revenues in Latin America were also strong, with Brazil the highlight. In China, sales were flat on-year, which had been predicted and planned for, the company said. Beiersdorf streamlined its product offering in 2011 and this year has redesigned Nivea’s logo and packaging.

“On the whole, we are satisfied with 2012,” stated Beiersdorf chief executive officer Stefan F. Heidenreich. “It is important that we hold our course in the coming years and systematically continue the change process we have started.”

Beiersdorf confirmed an earnings before interest and taxes (EBIT) margin of around 12 percent for 2012.

The company is to present final 2012 figures on March 5.