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BERLIN — Beiersdorf AG forecast 2013 growth in excess of the market, and confirmed its 2012 financial figures today.
“The focus remains on strengthening our brands — first and foremost Nivea – developing innovative products and extending our presence in emerging markets,” said the company’s chief executive Stefan F. Heidenreich.
The Hamburg, Germany-based maker of brands including Eucerin and La Prairie registered a rise in after-tax profits of 9.9 percent to 477 million euros, or $613.23 million, excluding special factors, such as costs related to a realignment of the company’s consumer division, primarily the re-launch of Beiersdorf’s hair care product lines in China.
As reported, group sales rose 7.2 percent to 6.04 billion euros, or $7.77 billion, while organic revenues increased 4.7 percent. Group operating profits (EBIT) excluding special factors gained 13.8 percent to 735 million euros, or $944.9 million. The EBIT margin was 12.2 percent, excluding special factors.
Dollar figures are calculated at average exchange rates for 2012.
Sales for the company’s consumer division registered an uptick of 7.5 percent to 5.05 billion euros, or $6.49 billion. Like-for-like sales rose 4.9 percent, while the division’s operating profit grew 12.8 percent to 606 million euros, or $779.1 million, excluding special factors. The division’s EBIT margin, excluding special factors, was 12 percent.
Beiersdorf’s Nivea brand saw growth of 6.4 percent worldwide, driven by Nivea Deo, Nivea Body and Nivea Shower. Pharmacy brand Eucerin’s revenues increased 6.6 percent, boosted by the launches of DermoCapillaire and Even Brighter, and luxury line La Prairie increased sales 6.1 percent due, the company said, to its Caviar Collection.
Consumer sales in Europe were up 0.6 percent, reflecting a weak economy. Regionally, Eastern Europe was robust, with sales up 8.7 percent. The division’s sales in Germany dipped 0.6 percent.
The Americas were stronger, up 12.6 percent on-year, with Latin American revenue growth rising 17.7 percent, driven primarily by Brazil.
Sales in North America gained 2.7 percent, boosted by Nivea Men and Nivea Face. The region comprising Africa, Australia and Asia registered a sales uptick of 9.9 percent, with improvements throughout the area, particularly in China.
Beiersdorf said it projects its 2013 consumer division growth will outperform the market, and an EBIT margin exceeding that of 2012.