SJP's unexpected strategy to face celeb fragrance fallout.
August 26, 2016
• Rachel Strugatz
Benetton Raises $157 Million Through Sale of Shares in U.S.
NEW YORK -- Benetton Group SPA raised $157 million before underwriting expenses from the sale of 5 million American depository shares at $31.41 a share. Each American depository share consists of two common shares.