NEW YORK — Bergdorf Goodman reached a major milestone July 19 at noon. The luxury emporium cracked $500 million in annual sales for the first time.
This story first appeared in the July 26, 2007 issue of WWD. Subscribe Today.
The fiscal year for Bergdorf’s and its parent corporation, Neiman Marcus Group Inc., ends Saturday.
The occasion was marked by Jim Gold, Bergdorf’s president and chief executive officer, and Burt Tansky, president and ceo of Neiman Marcus Group, giving a toast with associates in the store on Tuesday evening.
“The store’s success can be attributed to aggressive product and service strategies along with an intensive capital investment,” Gold said in a statement Wednesday. “We could not have reached this milestone without the loyalty of our clients, the talent of our associates and the commitment and support of our vendor partners.”
Bergdorf’s ever-increasing productivity is due to extensive renovations since 1999 that have modernized almost every floor and broadened its appeal; a rigorous marketing plan involving a packed schedule of events, from trunk shows to shop launches and book signings, and a successful Web site.