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Boss Womenswear Soars

Boss Womenswear delivered robust profits on double-digit sales growth in 2005, Hugo Boss AG said Thursday after the group posted final results that match preliminary figures announced in January.

BERLIN — Boss Womenswear delivered robust profits on double-digit sales growth in 2005, Hugo Boss AG said Thursday after the group posted final results that match preliminary figures announced in January. The company is also opening its first store solely dedicated to women’s wear.

Boss Womenswear’s year-end profits rose to 2.1 million euros, or $2.5 million, which compares with 200,000 euros, or $240,000, in the prior period. Sales for the year climbed 38 percent to 95.7 million euros, or $114.6 million. Dollar figures are at the average exchange rate.

As previously reported, net income for Hugo Boss AG climbed 23 percent to 108.2 million euros, or $129.6 million, for the year on net sales that gained 12 percent to 1.31 billion euros, or $1.57 billion.

Shoes and leather accessories, which were integrated into the group’s business in 2004, contributed significantly to the sales gains, as did Boss’ directly operated stores, the German fashion house said. Accessories generated sales of 118 million euros, or $141.4 million, a gain of 32 percent.

At retail, Boss operates 145 company-owned stores, of which 47 are freestanding and 98 are shop-in-shops, the company said. Sales in the division rose 41 percent to 138 million euros, or $165.3 million.

By region, 2005 group sales in Germany rose 9 percent to 318.4 million euros, or $381.4 million. Europe (except Germany) saw sales rise 12 percent to 582.5 million euros, or $697.8 million, while the Americas gained 14 percent to 233.4 million euros, or $279.6 million. Asia and the other regions increased 20 percent to 134.2 million euros, or $160.8 million. Royalties generated 40.9 million euros, or $49 million, a gain of 1 percent.

Bruno Sälzer, chief executive officer, said Hugo Boss is “well positioned for the future and [we] are confident that we can continue to grow significantly stronger than the global fashion market.”

Separately, Hugo Boss AG said it is opening its first store entirely dedicated to its women’s collections. The 3,228-square-foot store will be located on Milan’s Corso Matteotti 8, a downtown shopping strip that’s home to Brooks Brothers, Escada and a men’s Hugo Boss store. The new store will carry both the more formal Boss Black collection and the younger, trendier Boss Orange line, as well as accessories from both labels.

This story first appeared in the March 24, 2006 issue of WWD.  Subscribe Today.

Hugo Boss will inaugurate the store next month during Milan’s furniture and design event Il Salone del Mobile. The upper Boss Black selling floor will feature stone floors and white walls, while the Boss Orange area’s design will morph to coincide with the mood of the collections.