Bravo Cashes $14.2M In Burberry Options

Rose Marie Bravo, ceo of Burberry, bulked up her bank account by 8.2 million pounds, or $14.2 million, after cashing in stock options this week.

LONDON — Rose Marie Bravo, chief executive officer of Burberry, bulked up her bank account by 8.2 million pounds, or $14.2 million, after cashing in stock options this week, the company said.

Bravo, who is paid in dollars, received the options as part of a bonus plan when the company was listed on the London Stock Exchange in 2002, a Burberry spokeswoman said. She still holds 2.5 million Burberry shares, worth almost 11 million pounds, or $19 million.

All figures have been converted from the pound at current exchange.

Burberry said in a statement that Bravo had chosen to take advantage of a new co-investment plan for senior management and company directors that is partly intended as an incentive to keep executives. Bravo agreed to invest $1.3 million, her bonus last year, buying shares in the co-investment plan. The company will match that investment up to 1.6 times the initial sum. For example, for every 100 shares an investor would receive 160.

The plan does not vest for another three years, which means that Bravo would have to remain at Burberry for at least that period to get the full benefit. That might dampen speculation that Bravo would leave Burberry and return to the U.S. — possibly as a successor to Paul Charron, chairman and ceo of Liz Claiborne Inc., whose contract expires on Dec. 31, 2006. Bravo has renewed her contract until June 2006, after which she will be on a 12-month contract.

Bravo has increased Burberry’s market share tenfold since arriving eight years ago. She was paid almost $15 million in stock options, salary, bonus, benefits and allowances in the fiscal year ended March 31, according to the company’s 2004-2005 annual report issued last month, and cashed in stock options worth a total of $11 million in the last fiscal year.

Burberry, which reported a 9.6 percent sales boost to 113.7 million pounds, or $200.1 million in the first quarter ended June 30, will open its first store in Turkey at the end of August.

The store, which spans 7,344 square feet over two floors, will be located on Istanbul’s Bagdat Street, and will sell the Prorsum and London collections as well as the full range of Burberry accessories.

This story first appeared in the July 21, 2005 issue of WWD.  Subscribe Today.

“The Turkish market represents an exciting development potential for Burberry,” Bravo said in a statement. “This prime retail location in one of the city’s most distinguished shopping areas gives us an exciting opportunity to showcase our comprehensive product portfolio to the region’s sophisticated customer base.”