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Breakfast Care of Tiffany

Holly Golightly and Gordon Gekko would have felt equally at home Wednesday morning as Tiffany & Co. made its debut in Lower Manhattan.

NEW YORK — Holly Golightly would have been pleased to be downtown Wednesday morning, as Tiffany & Co. held a breakfast to herald its new store at 37 Wall Street.

Prior to the store opening, Tiffany chairman and chief executive officer Michael J. Kowalski rang the bell at the New York Stock Exchange, which was decorated with Tiffany-blue banners. Traders were given signature blue shopping bags and white cookies.

Outside, street musicians played “Moon River” throughout the Financial District and models wearing custom-designed Tiffany-blue Angel Sanchez gowns and impressive diamond jewelry from the brand strolled the neighborhood.

“We’ve come at a time where downtown Manhattan has become a multidimensional community,” said Kowalski at the opening ceremony outside the store.

Deputy mayor Daniel L. Doctoroff, who was present during the ribbon-cutting, lauded Tiffany’s heritage and said the population of Lower Manhattan will go from 22,000 in 2001 to 70,000 by 2011.

For complete coverage, see Thursday’s issue of WWD.