Cosmoprof Shanghai Postponed Until 2010

The event, recently renamed Shanghai Style, has been rescheduled to an unspecified date in 2010.

SHANGHAI — Cosmoprof Shanghai, which was recently renamed Shanghai Style, has been rescheduled a second time to a yet unspecified date in 2010.

This story first appeared in the August 11, 2009 issue of WWD.  Subscribe Today.

The fair was originally slated to run Sept. 1 and 2 at the Shanghai Exhibition Center.

“Shanghai Style, the newest event inspired by Cosmoprof Asia, focusing on high-profile presentation of beauty styles, trends and products, will be held in 2010,” organizers Cosmoprof Asia Ltd. stated.

“Now, it will be at some time in the future, but there are no new dates,” confirmed a Cosmoprof spokeswoman. “We needed more time to be definitive [about the fair’s rebranding].”

In November last year, at the Cosmoprof Asia exhibition in Hong Kong, the company announced the first rescheduling of the Shanghai fair, from January to September, the shift of its name and concept, and the change of venues from the Shanghai New International Expo Center in Pudong to the downtown Shanghai Exhibition Center.

Cosmoprof Asia Hong Kong, running for its fourteenth installment this Nov. 11 to 13, is unaffected by the Shanghai postponement, the spokeswoman said. “The Hong Kong show is doing very well, we’re very pleased with the outcome of the companies that continue to participate. In November 2008, the financial crisis was already there, so 2009 should be the same,” she said. “Asia has remained strong economically, compared with Europe and North America, so we’re optimistic.

“The Shanghai fair was always different from Hong Kong; Hong Kong is for Asia-Pacific, and exhibitors come for Asia-Pacific distribution,” the spokeswoman explained. “If exhibitors are targeting the Chinese market, they attend Shanghai; [the two fairs] are geographically serving different purposes.”