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Coty: A Closer Look

According to the company’s most recent net sales figures for fiscal 2011, fragrances accounted for 57 percent of business.

The preponderance of Coty’s business is decidedly scent-based. According to the company’s most recent net sales figures for fiscal 2011 (year-ended June 30), fragrances accounted for 57 percent of Coty’s business. The portfolio includes two divisions:

• Coty Beauty, which operates the brands Adidas, Astor, Baby Phat, Beyoncé Knowles, Celine Dion, David and Victoria Beckham, Esprit, Faith Hill, Guess, Halle Berry, Kate Moss, Kylie Minogue, La Cross, Manhattan, Miss Sixty, Miss Sporty, Nautica, N.Y.C. New York Color, OPI, Pierre Cardin (for Europe), Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw and TJoy.

• Coty Prestige, comprised of brands Balenciaga, Bottega Veneta, Calvin Klein, Cavalli, Cerruti, Chloé, Chopard, Davidoff, Dr. Scheller Cosmetics, Heidi Klum, Jennifer Lopez, Jil Sander, Joop, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, Lady Gaga, Lancaster, Marc Jacobs, Philosophy, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.

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Coty — it seems — is looking to entrench itself deeper into the categories of color cosmetics, which in 2011 generated 28 percent of sales (up 4 percent from the year before), and skin and body care, which accounted for 15 percent of Coty’s business in 2011 (up 2 percent from 2010).

Coty’s sales in the Americas in 2011 represented 37 percent of its total business (up 1 percent from the year before), while its performance in Europe, the Middle East and Africa generated 52 percent (down 2 percent from 2010), and the Asia-Pacific region accounted for 11 percent (versus 10 percent the previous year).