Coty Inc. has entered into an agreement to acquire Lena White Ltd., the largest international distributor of its OPI nail brand.
Lena White Ltd. has served as OPI’s distributor in the U.K. for the professional and retail beauty channels for the past 30 years.
With this purchase, Coty will directly lead the development of the OPI brand in the U.K., its second-largest market, providing the necessary resources to accelerate development in both retail and professional channels, noted Michele Scannavini, chief executive officer of Coty Inc.
“This acquisition is an important step in strengthening OPI’s position in Europe,” said Scannavini. “The OPI strategy remains focused on the salon professional and prestige channels, and we expect to accelerate its growth in the international markets by leveraging our investments in both areas. We welcome the Lena White team to the Coty family and we look forward to integrating their unique expertise in our U.K. business.”