DALLAS — Fred Perry, G-Star, Future Sports and Quiksilver are to open stores in the second phase of the $3 billion mixed-use development known as Victory that is intended to revitalize downtown here.
The project, which is 75 acres and has a completion date of 2008, was launched with the 2001 opening of the American Airlines Arena for Dallas’ professional basketball and hockey teams.
The new tenants were announced Tuesday by Hillwood, the Victory developer that was founded and is led by Ross Perot Jr. They join Lift, a previously announced fashion emporium that will feature 12 to 16 shops-within-shops, including Adriano Goldschmied, J. Lindeberg and Global by Ted Baker.
Lift is the brainchild of Ort Varona, who operates the hip Dallas specialty stores Octane and Premium 93. At Lift, he will ask each fashion firm to design its own space, but he will manage them as a single store.
Varona will also operate Future Sports, which specializes in competition apparel and accessories for golfing and skiing and is a branch of the Stockholm design house, J. Lindeberg. Varona plans to open the first Future Sports in the U.S. this September in Denver’s Larimer Square.
In all, Victory Park is expected to encompass nine buildings mixing office, residences, restaurants and retail in 12 million square feet of space.
The W Hotel is slated to open in May 2006 followed over the summer by five other buildings. The final phase encompasses two office and residential buildings that are expected to open around 2008 with retail on the ground floors. They will include a 45-story office and residential tower, the tallest residential building in Texas. An opening date has not been announced for Victory’s final component, the Museum of Nature and Science.
This story first appeared in the May 16, 2005 issue of WWD. Subscribe Today.