His new New York store is on the corner of Howard Street and Crosby Street in SoHo.
• Jessica Iredale
Diesel USA Names Birkhold as CEO
Diesel has tapped VF Corp. veteran Steve Birkhold to be the new chief executive officer of Diesel USA. Birkhold replaces Panicko Philippou, who had been with Diesel for 12 years and was named ceo of Diesel USA in January 2004.