SJP's unexpected strategy to face celeb fragrance fallout.
• Rachel Strugatz
Dissecting Asprey: What Went Wrong in Building Luxury Brand?
On a balmy evening in May 2004, Bond Street was abuzz with a party to fete the reopening of the Asprey flagship. Lawrence Stroll, Asprey's shareholder of reference, and his partner, Silas Chou, gave their guests a night to remember.