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MILAN — Giorgio Armani has taken on another project — Emporio Armani fine jewelry.

This story first appeared in the July 31, 2002 issue of WWD.  Subscribe Today.

The first collection of 60 pieces includes rings, earrings, bracelets and chains and will bow in November. It will be available in the company’s 114 Emporio Armani boutiques, plus about 500 jewelry stores worldwide.

“This linear and graphic collection is made with beautiful materials and implicit references to different cultures,” said Giorgio Armani. “It features small treats for young people to add a unique and personal touch to their appearances and their identity.”

The jewels blur the line between modern and ethnic style, with silver taking the lion’s share, followed by yellow and white gold and ebony. Some pieces are jazzed up with colored quartz.

For the production of the debut collection, Armani has collaborated with Fossil, the watch manufacturer that already makes Emporio Armani watches. The line is made in Italy. Retail prices start at $100 for a silver band and climb to $2,000 for a gold necklace.

“I approached the world of jewelry as a question of light and decoration, one step at a time, and with this line I’m offering a more eclectic line to a wider public,” said Armani.

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