Iconix Brand Group said today that it has signed an exclusive direct-to-retail deal with Wal-Mart Stores Inc. for its Ocean Pacific and OP brands.
Wal-Mart has been struggling with fashion, especially on the women’s side. Its Metro 7 brand hasn’t performed up to expectations and the company discontinued its capsule collection, George ME, which was designed by Mark Eisen.
The Ocean Pacific and OP deal covers a broad range of apparel and accessories. Distribution rights were granted for the U.S., Brazil, China and India. The agreement provides for opportunities in other international locations in the future. The brand is expected to launch in the U.S. in the spring.