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In Brief: A Good COS… Loro Piana Exec… Puma CEO…

Sweden's Hennes and Mauritz on Wednesday said it would open its first COS store in Paris. Opening in March, the unit will be located at 4 Rue des Rosiers, in the trendy Marais district.

- A GOOD COS: Sweden’s Hennes and Mauritz on Wednesday said it would open its first COS store in Paris. Opening in March, the unit will be located at 4 Rue des Rosiers, in the trendy Marais district. H&M launched COS, a more upscale, fashion-driven brand, earlier this year as part of its efforts to diversify in the highly competitive European fast-fashion market. Before yearend, COS plans to open stores in Antwerp, Belgium, and Copenhagen, giving it 11 units in total.

- LORO PIANA EXEC: Patrick Adent has joined Loro Piana as senior vice president of wholesale. He will report to Pier Luigi Guerci, chief executive officer of Loro Piana USA. Adent had a nine-year tenure at Giorgio Armani, most recently as vice president of merchandising for Emporio Armani. Previously, he held several key positions, including overseeing all Giorgio Armani wholesale sales for the men’s, women’s and accessories divisions. Adent also was a senior account executive at Alberta Ferretti and Philosophy di Alberta Ferretti, and was part of the group that launched Etro in the U.S.

- PUMA CEO: Puma AG’s supervisory board has extended chairman and chief executive officer Jochen Zeitz’s contract through 2012. Zeitz, 44, was appointed chairman and ceo in 1993. In addition, Puma board member Melody Harris-Jensbach, 46, has been tapped as deputy ceo, responsible for product, product development, design, business unit management and worldwide sourcing for Puma’s retail business. Effective Jan. 1, Harris-Jensbach will succeed Martin Gänsler, who is retiring.

- CONCEPT ONE GROWS: Licensing firm Concept One Accessories, home to Helen Welsh accessories and Sean John headwear, signed a lease for new corporate headquarters at 119 West 40th Street in Manhattan. The space spans 31,000 square feet on two floors. The company is beginning the process of designing and building the office, which is estimated will take about five months to complete and cost over $2 million. The expected move-in date is April 1.