L&T BOOSTS P.R. TEAM: Lord & Taylor has formed a new regionally based public relations team to strengthen the brand’s relaunch this fall. April Riccio has become p.r. director for the Washington, Boston and Midwest regions. Several p.r. managers were named: Elizabeth Cooley for the Chicago area; Judith Lederman for the Westchester County, upstate New York and Connecticut stores, and Karen Loeffler for the Long Island units. May Lau continues as special events director for the New York City flagship. Appointments for other regions will be made soon. Lord & Taylor, which was purchased by NRDC Equity Partners last year, operates 47 stores in nine states.

This story first appeared in the May 21, 2007 issue of WWD.  Subscribe Today.