LYRIC JEANS PARTNERS WITH IDOL: Lyric Jeans Inc., makers of Lyric Culture, the rock ‘n’ roll apparel and accessories line, has inked a licensing deal with FremantleMedia, co-producer and licensor for “American Idol,” to create Lyrix by Lyric Culture, a branded junior and girls’ apparel collection for department stores and midtier and mass market retailers. The line will launch in February in conjunction with the next season of the Fox TV show. The collection will include tops, jackets, bottoms and dresses in denim, twill and knits, with price points ranging from $10 to $40 retail. “The idea is to enable girls to feel like they are a rock star or an ‘American Idol,'” said Lyric president Hanna Rochelle Schmieder. Not all the pieces will feature song lyrics. Some will include “American Idol” imagery and others will feature songs performed on the show and singles performed by the winners.
MOVADO MOVE: Colleen Caslin has been named vice president of public relations at Movado. She succeeds Jill Golden, who left in February to pursue a career in p.r. at not-for-profit organizations. Caslin was chief operating and chief marketing officer at Graff. Earlier, she held marketing and management positions at Seaman Schepps, Asprey & Garrard, Chaumet and Tiffany & Co. Caslin will oversee the firm’s p.r. team in New York and report to Mary Leach, chief marketing officer.
This story first appeared in the July 10, 2007 issue of WWD. Subscribe Today.