Lauder’s Case Tapped to Head La Mer and Jo Malone Brands

Maureen Case, president of the Bobbi Brown Worldwide division, will add responsibility for the La Mer and Jo Malone brands.

NEW YORK — The Estée Lauder Cos. is expected to announce today that Maureen Case, currently president of the Bobbi Brown Worldwide division, will be named president of the La Mer and Jo Malone brands, while continuing to serve as president of Bobbi Brown.

This follows the announcement on Dec. 3 that Lynne Greene, formerly president of Lauder’s specialty store group — which includes these brands and Prescriptives — will take over as president of Lauder’s Clinique division in January. Case’s responsibilities will not include Prescriptives. The company declined to say who would head up Prescriptives, but said an announcement is expected early next year.

Case will continue to report to Patrick Bousquet-Chavanne, the group president at Lauder who oversees these brands. Her appointment is effective Jan.1.

“Maureen Case is an exceptional prestige brand builder and creative thinker who truly understands the nuances of cultural values around the world,” stated Bousquet-Chavanne. “Just as important, she has a unique set of interpersonal skills that allow her to achieve results with a collaborative style. Her strong relationships with our retail partners worldwide will allow her to catapult the brands to the next level.”

Case, a Lauder veteran, joined the company in 1975 as a member of the finance department and also served as regional finance manager for the travel retail group before becoming executive director of marketing, travel retailing, for Estée Lauder International in 1989. She was promoted to vice president of marketing for travel retailing in 1995. In 1996, she left to become senior vice president and general merchandising manager for World Duty Free, the duty-free retailer. She returned to Lauder in 1999 as vice president and general manager of Bobbi Brown’s international business before being named general manager of the brand in March 2002. She was named president of Bobbi Brown in September 2003.

Since taking over her role as head of Bobbi Brown, Case has identified and implemented new channels of distribution for the brand, including the brand’s recent entry into China.

“I’m honored and thrilled about these brands — they’re one of a kind,” Case stated. “I feel we’ve just scratched the surface of their full potential.”

This story first appeared in the December 16, 2005 issue of WWD.  Subscribe Today.