SalonCentric, the salon distribution arm of L’Oréal USA, is looking to cement its foothold in the New York metro area salon industry with the acquisition of Emiliani Enterprises Inc., a full-service family-owned wholesale hair-product distributor.

“For us, this is a key acquisition, because Emiliani is one of the most well-respected distributors on the East Coast,” said Paul Sharnsky, president of SalonCentric, who added that the move “provides us an opportunity to have a cornerstone in the New York metro area.”

Headquartered in Union, N.J., Emiliani was founded in 1954 by James Emiliani as a barber supply business. Since then, it has continued through three generations of the Emiliani family.

“[Emiliani] is an iconic company in the professional salon business with a rich history,” said Sharnsky. “It has been a long-standing partner to the L’Oréal Professionnel product division, as a Matrix and L’Oréal Professionnel distributor.” Sharnsky added that Emiliani also sells partner brands like Sexy Hair and Bosley Professionnel, which are distributed by SalonCentric through its national network.

This is the ninth acquisition for SalonCentric since the company began implementing its “vertical integration strategy,” which included the addition of leading professional product distributors in the U.S. “This is a natural evolution of that strategy. It’s [another] step to get nationwide coverage.”

SalonCentric, based in Largo, Fla., has more than 1,000 sales consultants and more than 800 stores. Its newest acquisition will add Emiliani’s nearly 370 employees and 15 professional-only stores to the roster.
“We’ve always expressed that a very important way to develop our business is to look at opportunities as they present themselves,” said Sharnsky. “We are open to [future] opportunities should they arise.”

Among SalonCentric’s acquisitions are Beauty Alliance, CB Sullivan, Colombia Beauty Supply, Maly’s West, Midwest, Marshall Salon Services, Idaho Beauty & Barber and Peel’s Salon Services.