NEW YORK — Bergdorf Goodman’s senior vice president of marketing and advertising, Michael Crotty, is leaving the luxury retailer to become chief executive officer of Fotolog, a photo blogging service.
Crotty oversaw the Bergdorf Goodman Magazine, a quarterly, and Bergdorf’s online operation. When he joined the store in June 2004, Bergdorf’s Web site was already e-mailing customers about trunk shows, parties, designer appearances, book signings and other events at the store, but he was instrumental in advancing the site to become transactional later that year.
“I am very sorry to see Michael leave Bergdorf Goodman,” said Bergdorf’s Jim Gold, president and ceo, who added that a search has begun for Crotty’s replacement. “He has made an important contribution to our company.”
Crotty is expected to stay with Bergdorf’s for a few more weeks.
Before joining Bergdorf’s, Crotty had been vice president of marketing and advertising at Neiman Marcus Direct, starting in 2000, and was a key player in building Neiman’s Web site. It is now considered the world’s largest luxury online site, with about $300 million in 2005 sales. Neiman’s and Bergdorf’s are divisions of the Neiman Marcus Group.
Previously, Crotty worked at Time Warner’s Digital Marketing Group, Sony Online Ventures, CDNOW.com, and myplay.com.
At Fotolog, Crotty will succeed the firm’s co-founder and current ceo, Adam Seifer, who will become chief product officer, a new position for developing Fotolog products and services. Seifer has been ceo since Fotolog’s launch in 2002 and has kept a photo blog of his every meal since 2003 at http://www.fotolog.com/cypher.
“Largely through word of mouth alone, Fotolog has built a base of three million passionate and enthusiastic members,” Crotty said in a statement. “With digital cameras now commonplace and blogging going mainstream, it’s clear that Fotolog’s growth opportunities are huge.”
The company has reported more than one billion page views per month.
This story first appeared in the April 11, 2006 issue of WWD. Subscribe Today.