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Movado Files Suit Against Gucci

Movado LLC and Movado Group Inc. filed a lawsuit against Gucci Group alleging that the luxury giant sold watches that infringe on the trademark of Movado's Museum line of wristwatches.

NEW YORK — Movado LLC and Movado Group Inc. filed a lawsuit against Gucci Group alleging that the luxury giant sold watches that infringe on the trademark of Movado’s Museum line of wristwatches.

The documents, filed on Aug. 2 in U.S. District Court in Manhattan, cite six allegations, including trademark infringement, unfair competition, trademark dilution and injury to business reputation, and deceptive trade practices. The suit names Gucci Group N.V., Luxury Timepieces International SA, Gucci Group Watches Inc. and Gucci America Inc. as defendants.

Movado said in the lawsuit that its Museum line of wristwatches and timepieces has a unique look. The items do not have hour markers on their faces, and have a single, circular dot at the 12 o’clock position in place of a number. The dial design was selected by the Museum of Modern Art in New York for its permanent collection in 1960, according to court documents.

Gucci allegedly sold wristwatches that were “confusingly similar in appearance to the Museum Wristwatches,” at stores such as Nordstrom, according to the court papers. The lawsuit said Gucci knowingly used the Museum Design Trademark with an intent to “misappropriate Movado’s goodwill.”

Movado is seeking a permanent injunction against Gucci from using any trademarks or trade dress of its products, and for Gucci to recall any products that currently infringe on its trademarks.

The company also asked for unspecified monetary damages.

Gucci America did not return a call requesting comment.