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Nars Names Brenner to Marketing Post

Nars Cosmetics Inc. has named Marina Brenner, a former MAC Cosmetics marketing executive, as its director of global marketing.

Nars Cosmetics Inc. has named Marina Brenner, a former MAC Cosmetics marketing executive, as its director of global marketing, one of three executive appointments recently announced by the Shiseido-owned brand.

Additionally, Philippe Guitelmann, who was formerly with Parfums Christian Dior, was named regional managing director for Europe, and Tracy Dennis, formerly in education at Estée Lauder, was appointed executive director of global education.

Brenner will be in charge of monitoring the U.S. and international markets for Nars, as well as working with the firm’s creative marketing team on major strategic initiatives, according to the company. She reports to Barbara Calcagni, vice president of global marketing.

As regional managing director for Europe, a U.K.-based position, Guitelmann will oversee the European office and develop the Nars business throughout Europe, according to the firm. He reports to Jacqualine Anderson, executive director of international sales.

Dennis will oversee in-store branding, consumer relations and sales training programs, the firm stated. She reports to Kim Thomas, vice president of domestic sales and Nars’ chief executive officer, Louis Desazars.