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Prada Assessing Damage in SoHo

The Prada flagship in SoHo is unlikely to reopen before the end of the week because of a five-alarm fire Saturday that tore through 575 Broadway.

NEW YORK — The Prada flagship in SoHo is unlikely to reopen before the end of the week because of a five-alarm fire Saturday that tore through 575 Broadway.

The blaze caused extensive smoke and water damage to the Rem Koolhaas-designed store, which was spared from the flames that swept through four floors of the historic building, a Prada spokeswoman said.

“We are still in the process of evaluating the full extent of the damage,” the spokeswoman said on Monday. “We are hoping to get the store to reopen as quickly as possible, but in the meantime we are fortunate to have three other locations in Manhattan, with which we can service our customers…SoHo is a community we are very committed to being a part of,” the spokeswoman said.

The store, which had started receiving spring merchandise, is being dried out. There was no immediate estimate on the cost of the damage.

American Eagle Outfitters was forced to close down, too, as a result of the fire, which might have started in a dressing room. The company declined comment.

Interview magazine’s offices are at 575 Broadway, along with the headquarters of Bobbi Brown cosmetics.

Interview’s editor in chief, Ingrid Sischy, had just finished dinner at Wallsé on Saturday night when she got the call about the fire and rushed to the scene, arriving as some 200 firefighters battled the blaze.

“Most of our March issue was closed, but when [the fire] broke out…I wasn’t sure what had finally been sent to the printer,” she said. “Apart from everyone’s safety, of course, that’s what we were scared of. Our fear was we would have to reconstruct the whole thing.”

On Monday, Sischy discovered that Interview’s computers were safe, though the magazine’s offices weren’t entirely spared.

“We had some related smoke damage,” she said. “I’d say some muddy boot prints, books knocked on the floor from all those hoses and things they had to carry with them, some beautiful old wooden doors, the fire guys had to cut through them. Were it not for the fact that the firemen themselves had to come in here to secure the building, our offices would have been intact. But because of the way the fire was moving, they very understandably had to start going into some walls and floors to do some testing in the core of the building. That’s really where our structural damage came in.”

This story first appeared in the January 24, 2006 issue of WWD.  Subscribe Today.

Among the damaged areas was Interview’s lobby, which contains 10 Andy Warhol “Mao” silkscreens, some of which appeared to be covered in soot. Sischy’s editorial staff was working out of temporary office space loaned to them by Sam Shahid, the creative director of Shahid & Co. Sischy said she did not yet know if there would be a need for a long-term relocation.